In today’s digital age, many professionals focus their energy on growing followers and posting on platforms like LinkedIn, believing this alone will build their brand. But visibility is not the same as authority, and social media engagement does not guarantee lasting opportunity. Professional Branding Beyond LinkedIn is the guide you need to build a brand that is credible, profitable, and future-proof. Written by Isaac Mintah, a Ghanaian author, entrepreneur, and digital publisher, this book challenges you to take ownership of your professional identity by creating assets you control.
Why this book?
Because true professional success comes from building a foundation that outlasts trends and algorithms. This book provides practical steps to help you: ✔ Build a personal website that positions you as an expert ✔ Start a blog that earns trust and generates income ✔ Get featured in media to strengthen your authority ✔ Use freelancing platforms to gain global recognition ✔ Develop digital products that create passive income ✔ Work toward earning a Google Knowledge Panel
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Who should read this book? This book is recommended for: ✔ Professionals who want to build a resilient personal brand ✔ Job seekers looking to stand out beyond their résumé ✔ Entrepreneurs and freelancers seeking global clients ✔ Content creators who want to monetize their expertise ✔ Anyone who wants to create a professional identity that reflects purpose, value, and long-term impact
Professional Branding Beyond LinkedIn offers strategies that empower you to move beyond borrowed platforms and build a brand that truly belongs to you.
